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    Why water neutrality is becoming the new de facto planning requirement

    Water scarcity is a serious concern – the Southeast of England, like many other parts of Europe, is now classed as ‘seriously water stressed’. The Environment Agency has predicted water shortfalls of up to 1.1 billion litres per day. Natural England states that water abstraction is having a significant negative impact on wildlife sites, particularly in the Arun Valley in Sussex.

    What is water neutrality?

    To tackle this issue, the government and environmental agencies are promoting the concept of “water neutrality.” This means that any new development must ensure it doesn’t increase pressure on water resources and must offset its water usage to maintain a balance – the total water use in the region after the development must be equal to or less than the total water use before the development. New developments in some areas are now required to produce a water neutrality statement evidencing how they intend to achieve water neutrality.

    How can developers achieve water neutrality?

    To achieve water neutrality developers have to undertake three actions:  firstly reducing water use and implementing offsetting measures. Installing water-efficient fittings, like low-water-usage toilets and showers, is a great start. Secondly, utilizing rainwater harvesting and greywater recycling can significantly reduce water demand. And thirdly, existing buildings within the same water supply zone can be retrofitted with water-efficient technologies. The core concept of water neutrality is similar to that of carbon offsetting however there is one very important difference. Water scarcity is localised, which means that neutrality and offsets must be assessed at the catchment or water supply zone level. In short, the retrofits have to be delivered in the same water area as the new build.

    Water neutrality is now included in planning requirements

    In Crawley the Borough Council recently announced that all applications for planning permission will now have to demonstrate that they do not increase pressure on water resources because they are water neutral. Similarly, Horsham District Council has announced that it will not approve planning applications that are unable to show that they are water neutral.

    This has meant a huge reduction in new development in the area while water neutrality solutions are sought. Therefore, developers are urgently seeking water efficient fittings, rainwater harvesting and greywater reuse technologies and retrofit scheme that will enable them to build.

    Although Natural England is unlikely to mandate water neutrality in the same way in other areas, environmental pressures mean that a number of councils are making it a planning requirement and several water companies have stated that there is no new water for new developments.  The reality is that water neutrality is de facto spreading to other areas.

    In addition, water companies charge developers infrastructure connection charges of several thousand pounds per property to connect to the water and sewerage networks and a number of water companies are now offering discounts of around £1-2,000 per property if the developer can demonstrate water efficiency or water neutrality. So water efficiency measures will need to be demonstrated on each planning application and include the installation of low water usage toilets and showers, rainwater harvesting, grey water recycling, measures to limit water usage to a maximum of somewhere between 100 and 85 litres per person per day, as well as offsetting measures. This means that in practice the concept of water neutrality will be adopted across the UK on a quasi-statutory basis. 45% of developers assume that half of all developments will have to be water neutral by 2025. Developers are now recognising the importance of water neutrality and considering it as part of their overall sustainability goals.

    The benefits of water neutrality for developers

    Water neutrality brings multiple benefits. First and foremost, it helps combat water scarcity and protect vital wildlife sites. Additionally, it reduces carbon emissions associated with transporting water to homes. An estate of 10,000 water-neutral houses could save 1.2 tonnes of CO2e every day, contributing to a greener environment. Using less water also results in lower water bills for householders.

    To achieve water neutrality developers are looking for a simple way of getting easily proven offset credits. Ideally, they want simple products that can reduce water by a set amount per home, that have longevity of savings and cannot easily be removed.

    Talk to us today about how we can help you

    The advantage of the Ecoprod products is that the range of technologies can be used for water efficiency in new developments and for offsets in existing buildings, this is not the case for many water efficiency providers. Ecoprod can offer developers simple easy to install and maintain solutions that will deliver accountable, proven, permanent savings that can be easily accounted and will help deliver water neutrality savings. We can also package these into water neutrality credits. Talk to us today about how we can help your development achieve water neutrality.

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    Lord Rupert Redesdale

    Lord Redesdale was the Energy Spokesman for the Liberal Democrats for the House of Lords 2000-2008 during which time he introduced many members’ bills in the area of energy and conservation.

    Lord Redesdale is the CEO of the Energy Managers Association (EMA). The EMA aims to promote the development of energy management and the career structure of Energy Managers in the British economy.

    In 2016, Lord Redesdale co-founded The Water Retail Company (TWRC) with Professor Jacob Tompkins. TWRC is a licensed retailer with a focus on water efficiency and reduction strategy for its customers.

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    Professor Jacob Tomkins

    Jacob is the the co-founder and CTO of The Water Retail Company. Jacob trained as a civil engineer with degrees from UCL and Imperial. He worked as an academic, was water lead for the National Farmers’ Union and freshwater advisor at Water UK. He set up and ran Waterwise the water efficiency NGO for over 10 years. He has developed EU water legislation and recently chaired a UK Govt task force on resilience in the water sector.

    He is currently writing two books for Wiley on water efficiency and water and behaviour. He is a visiting Prof at Exeter University and has an OBE for services to water efficiency.

     

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    Harvey Djangogly

    Harvey brings over ten years of experience designing, leading, and evaluating initiatives that engage individuals, households, and employees in sustainable living, and that motivate pro-environmental change. Harvey works with and advises public, private and civic sector organisations in the UK and U.S. and abroad, focusing in particular on his passion –sustainable water use and efficiency.

    Harvey believes in the dual approach of “behaviour change” harnessed with innovative technology to achieve the goals of meeting water and carbon footprint reduction targets. The FlowlessTM by WINT solution, epitomises Harvey’s philosophy by allowing customers to monitor their water use in real time, empowering them to save water by introducing efficiencies and most importantly preventing and detecting escape of water and leaks thereby providing water security to the client’s facility/workplace

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    Marcel Napflin

    Marcel Näpflin is a long-standing member of the management team of URIMAT Schweiz AG, a leading manufacturer of environmentally friendly products in the sanitary industry. As Director for Marketing & Sales and Member of the Executive Board, Marcel has been responsible for the international marketing and sales strategy and the worldwide expansion of URIMAT. Under his leadership URIMAT developed numerous worldwide patented product innovations which save water, improve hygiene and reduce carbon footprint in restrooms.

    In his role as Business Development Manager Marcel was responsible for the development and launch of URIMAT-CONNECT, a cloud-based digital advertising system built into multi-media waterless urinals which dynamically deliver real time advertising messages via the internet. Marcel is a graduate business economist and has commercial diploma in banking. After he started his professional career in banking he worked in various management positions in the Sporting Goods Industry. 

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    Marcus Rose

    Marcus Rose is Managing Director at Ecoprod and URIMAT UK. He is a fully qualified mechanical engineer by training & background, with many years’ experience in the construction industry especially related to mechanical, sanitary and washroom applications.

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    Robert Summer

    For the last 8 years Robert Summer – Head of International Sales and Marketing – has developed structured distribution network worldwide for CONTI+ brand. The products offer great benefit for washrooms and shower rooms for public, semi-public and health sector. Today, sustainability, hygiene and smartness are key to CONTI+ solutions. Robert lives the brand and its USPs and loves to support and motivate his team on a daily basis.

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    David Houslander

    David Houslander is Business Development Manager at Liquidline, the UK’s leading coffee, water and juice hydration provider for offices, car showrooms, gyms and more. He believes that business today is not just about being a profitable silo in itself, but also about how we contribute to society – and this is one of his passions, to work with industry, find new solutions that support productivity and employee happiness and welfare within the workplace. Business is a tough environment today and David believes in working together to bring better support and meaningful solutions to Liquidline’s customers.

    Liquidline today believes fundamentally that coffee and hydration play a really important role today within all workplaces, also in schools, further education and other organisations. It does not embark on selling a metal box, but through meaningful dialogue it understands its customer ‘needs’ and then offer up appropriate solutions to meet those identified needs and this naturally involves specialist and innovative equipment. This approach is in tandem with today’s high profile requirement for services to compliment the green credentials such as its ECO roast bean that assists business today aspire at great effort to attain green credentials, be it control of plastics, recycling, water usage and carbon footprint count.

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    Martin Roche

    Martin Roche is Managing Director of Orel e3, a subsidiary of the global Orel Corporation.  In the UK, Orel is a multi award winning provider of energy saving solutions with more than £9 million and substantial carbon savings to date for our customers.

    Martin has developed two brand offerings for the UK: Lights4Sport and Go2Green.  Lights4Sport provides class leading LED indoor and external sports lighting solutions from grass roots up to Football league standards with modern controls.  Go2Green integrates heat pumps, solar PV, battery storage, insulation, infrared heating, LED lighting and Ecoprod water saving products and technologies to provide turnkey solutions to Save Cash & Carbon.            

     

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    Anthony Foxlee-Brown

    Anthony is Head of Marketing and Communications at Grundon Waste Management, the largest family-owned supplier of integrated waste management and environmental services in the UK.

    As part of Grundon’s leadership team, Anthony develops marketing and communication strategies to promote the Grundon brand, as well as engaging with customers and their employees to help them meet their sustainability goals, encourage recycling and drive waste management best practice.

    A particularly enjoyable part of his job is engaging with the wider community. These include community interest groups and wildlife trusts supported by Grundon through the Government’s Landfill Communities Fund grants.

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    Dane Vince

    Dane Vince is the General Manager at the world’s greenest football club, Forest Green Rovers, where he manages and coordinates a variety of key functions, including operations, commercial, grounds and stadium management.

    He has worked in a range of industries, including small specialist manufacturing, events sales and management, and most recently, the sporting industry, building up a diverse set of skills and experience along the way.

    The management of a football stadium is by its very nature complex and requires a wide range of skills; with the complexities of league and cup games, working alongside key departments like the 1st team, keeping within budget and meeting the needs of key stakeholders.

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    Jonathan Withey

    The Planet Mark is a sustainability certification which recognises continuous improvement in organisations, encourages practical action, and builds an empowered community of like-minded individuals.

    Jonathan joined The Planet Mark because he believes in the importance of effective measurement, engagement and communication in sustainability. He helps organisations build positive brands and make progress on their sustainability journeys as society transitions to a more sustainable way of living.

    Jonathan has an academic grounding in sustainable business practices having completed a Masters in Sustainability: Business, Environment & Corporate Responsibility. Since graduating, Jonathan has lead a project for the UN Environment Program in the Philippines as well as driving sustainability initiatives in a range of SMEs and larger organisations.

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