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    How water saving and reuse fits into the circular economy

    We’ve written many times now on this blog about how the water crisis facing the whole world means that organisations need to focus on water saving more than ever before. We’ve also written about how using less water also has a significant impact on energy use and CO2 emissions. Developers are now required to make sure that their developments are water neutral. All of this is more urgent than ever due to the growing pressure on limited resources, both water and energy, caused by climate change, urban development, population growth, the war in Ukraine and many other factors.

    What are the principles of the circular economy?

    The concept of the circular economy is something that has primarily been applied to the reduction of other kinds of waste. The ideas behind the circular economy emerged as a response to the unsustainable linear model whereby people and organisations take, make, consume and waste resources. Instead, the circular economy approach suggests that we focus on ensuring that existing resources are shared, reused, repaired, renovated or recycled for as long as possible.

    The circular economy has three key principles.

    1. Eliminating waste and pollution – this requires rethinking how products are designed, for example by using reusable packaging materials and making products from recycled materials.
    2. Circulating products and materials – the core idea here is that what would previously have been considered waste becomes the overall source material for new products or applications.
    3. Restoring nature – the aim here is to return nutrients to the soil and support regeneration, avoiding pollution and using renewable energy.

    How does water fit into the circular economy?

    So far water use has not generally been considered in discussions about the circular economy but in fact water use can be aligned very precisely against the three principles presented above. In a circular economy the full value of water as a resource is recognised and water is treated as the finite resource that it is.

    Principle one – eliminating waste

    There is a massive opportunity to eliminate the waste of water. Organisations are wasting vast quantities of water every day through undetected leaks (or detected leaks that are not fixed!), through the use of inefficient, water-hungry products such as flushing urinals, and through poor user education whereby staff members or customers use much more water than they need to by, for example, leaving taps running or spending longer than necessary in the shower.

    Principle two – reusing resources

    Using less water is a very good starting point on the journey towards more sustainable water use, however it’s also possible to make more efficient use of the water that you do have and to reuse some of the water you use. An example of this is greywater harvesting whereby organisations save water that is used for one application and reuse it for a different application, for example by saving water that is used in basins and showers and using it for watering the garden and irrigation. Rainwater harvesting can also play an important role here – harvested rainwater can be used for virtually any non-potable application once the right systems are in place.

    Principle three – preserving and regenerating natural systems

    The concept of water neutrality has emerged in recent years in recognition that water abstraction and sewage management can both be highly polluting and unsustainable. Water sources should be protected rather than exploited. Water neutrality means ensuring that any new development does not add to the overall level of water demand in a particular area. A water neutral development will have a net zero impact on mains water supply. The ultimate objective of water neutrality is to minimise a development’s impact on the existing water resources, environment and infrastructure in which it sits.

    How is this relevant to individual organisations?

    Most discussions about a circular economy approach to water are focused at a governmental and water company level but is also useful for individual organisations who are keen to minimise their environmental impact to think in terms of a circular approach to water use – efforts to use less water, make more efficient use of the water that you do use, and recycle water wherever possible are all relevant here.

    Talk to us today to find out more about how we can help you.

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    Lord Rupert Redesdale

    Lord Redesdale was the Energy Spokesman for the Liberal Democrats for the House of Lords 2000-2008 during which time he introduced many members’ bills in the area of energy and conservation.

    Lord Redesdale is the CEO of the Energy Managers Association (EMA). The EMA aims to promote the development of energy management and the career structure of Energy Managers in the British economy.

    In 2016, Lord Redesdale co-founded The Water Retail Company (TWRC) with Professor Jacob Tompkins. TWRC is a licensed retailer with a focus on water efficiency and reduction strategy for its customers.

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    Professor Jacob Tomkins

    Jacob is the the co-founder and CTO of The Water Retail Company. Jacob trained as a civil engineer with degrees from UCL and Imperial. He worked as an academic, was water lead for the National Farmers’ Union and freshwater advisor at Water UK. He set up and ran Waterwise the water efficiency NGO for over 10 years. He has developed EU water legislation and recently chaired a UK Govt task force on resilience in the water sector.

    He is currently writing two books for Wiley on water efficiency and water and behaviour. He is a visiting Prof at Exeter University and has an OBE for services to water efficiency.

     

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    Harvey Djangogly

    Harvey brings over ten years of experience designing, leading, and evaluating initiatives that engage individuals, households, and employees in sustainable living, and that motivate pro-environmental change. Harvey works with and advises public, private and civic sector organisations in the UK and U.S. and abroad, focusing in particular on his passion –sustainable water use and efficiency.

    Harvey believes in the dual approach of “behaviour change” harnessed with innovative technology to achieve the goals of meeting water and carbon footprint reduction targets. The FlowlessTM by WINT solution, epitomises Harvey’s philosophy by allowing customers to monitor their water use in real time, empowering them to save water by introducing efficiencies and most importantly preventing and detecting escape of water and leaks thereby providing water security to the client’s facility/workplace

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    Marcel Napflin

    Marcel Näpflin is a long-standing member of the management team of URIMAT Schweiz AG, a leading manufacturer of environmentally friendly products in the sanitary industry. As Director for Marketing & Sales and Member of the Executive Board, Marcel has been responsible for the international marketing and sales strategy and the worldwide expansion of URIMAT. Under his leadership URIMAT developed numerous worldwide patented product innovations which save water, improve hygiene and reduce carbon footprint in restrooms.

    In his role as Business Development Manager Marcel was responsible for the development and launch of URIMAT-CONNECT, a cloud-based digital advertising system built into multi-media waterless urinals which dynamically deliver real time advertising messages via the internet. Marcel is a graduate business economist and has commercial diploma in banking. After he started his professional career in banking he worked in various management positions in the Sporting Goods Industry. 

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    Marcus Rose

    Marcus Rose is Managing Director at Ecoprod and URIMAT UK. He is a fully qualified mechanical engineer by training & background, with many years’ experience in the construction industry especially related to mechanical, sanitary and washroom applications.

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    Robert Summer

    For the last 8 years Robert Summer – Head of International Sales and Marketing – has developed structured distribution network worldwide for CONTI+ brand. The products offer great benefit for washrooms and shower rooms for public, semi-public and health sector. Today, sustainability, hygiene and smartness are key to CONTI+ solutions. Robert lives the brand and its USPs and loves to support and motivate his team on a daily basis.

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    David Houslander

    David Houslander is Business Development Manager at Liquidline, the UK’s leading coffee, water and juice hydration provider for offices, car showrooms, gyms and more. He believes that business today is not just about being a profitable silo in itself, but also about how we contribute to society – and this is one of his passions, to work with industry, find new solutions that support productivity and employee happiness and welfare within the workplace. Business is a tough environment today and David believes in working together to bring better support and meaningful solutions to Liquidline’s customers.

    Liquidline today believes fundamentally that coffee and hydration play a really important role today within all workplaces, also in schools, further education and other organisations. It does not embark on selling a metal box, but through meaningful dialogue it understands its customer ‘needs’ and then offer up appropriate solutions to meet those identified needs and this naturally involves specialist and innovative equipment. This approach is in tandem with today’s high profile requirement for services to compliment the green credentials such as its ECO roast bean that assists business today aspire at great effort to attain green credentials, be it control of plastics, recycling, water usage and carbon footprint count.

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    Martin Roche

    Martin Roche is Managing Director of Orel e3, a subsidiary of the global Orel Corporation.  In the UK, Orel is a multi award winning provider of energy saving solutions with more than £9 million and substantial carbon savings to date for our customers.

    Martin has developed two brand offerings for the UK: Lights4Sport and Go2Green.  Lights4Sport provides class leading LED indoor and external sports lighting solutions from grass roots up to Football league standards with modern controls.  Go2Green integrates heat pumps, solar PV, battery storage, insulation, infrared heating, LED lighting and Ecoprod water saving products and technologies to provide turnkey solutions to Save Cash & Carbon.            

     

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    Anthony Foxlee-Brown

    Anthony is Head of Marketing and Communications at Grundon Waste Management, the largest family-owned supplier of integrated waste management and environmental services in the UK.

    As part of Grundon’s leadership team, Anthony develops marketing and communication strategies to promote the Grundon brand, as well as engaging with customers and their employees to help them meet their sustainability goals, encourage recycling and drive waste management best practice.

    A particularly enjoyable part of his job is engaging with the wider community. These include community interest groups and wildlife trusts supported by Grundon through the Government’s Landfill Communities Fund grants.

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    Dane Vince

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    He has worked in a range of industries, including small specialist manufacturing, events sales and management, and most recently, the sporting industry, building up a diverse set of skills and experience along the way.

    The management of a football stadium is by its very nature complex and requires a wide range of skills; with the complexities of league and cup games, working alongside key departments like the 1st team, keeping within budget and meeting the needs of key stakeholders.

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    Jonathan Withey

    The Planet Mark is a sustainability certification which recognises continuous improvement in organisations, encourages practical action, and builds an empowered community of like-minded individuals.

    Jonathan joined The Planet Mark because he believes in the importance of effective measurement, engagement and communication in sustainability. He helps organisations build positive brands and make progress on their sustainability journeys as society transitions to a more sustainable way of living.

    Jonathan has an academic grounding in sustainable business practices having completed a Masters in Sustainability: Business, Environment & Corporate Responsibility. Since graduating, Jonathan has lead a project for the UN Environment Program in the Philippines as well as driving sustainability initiatives in a range of SMEs and larger organisations.

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